HTC’s new VR program, VIVE ARTS, off to advance the creation and appreciations of arts
HTC, the Taiwanese consumer electronics company, launches VIVE ARTS, a multi-million dollar global virtual reality program that wants to enhance the overall museum experience and content creation. VIVE studios will bring home some of the world’s most fascinating and historical art installations through their very own VIVEPORT,the official app store for virtual reality from HTC.
“With the launch of VIVE Arts we are driving VR’s influence in art providing access to our world’s cultural heritage” – Joel Brenton, VP vive Studios
VIVE ARTS has been supporting and investing in arts and culture since its launch, which has brought partnerships to the table with London’s Royal Academy of Arts, Taipei’s National Palace Museum, the French National Museum of Natural History in Paris, among many.
“We are always looking to push creative boundaries and we think this will be a fantastic opportunity to give the public a different and in-depth understanding of this much-love artist through new technology” – Director Tate Modern, London