Is Black Friday an Online thing now?

Black Friday Online

Who wouldn’t love to sit at home with a glass of wine while searching through the offers of your favorite store, instead of standing outside a super long queue? Since the arrival of online shopping, this has become the most popular buying technique across the U.S. when the much expected Thanksgiving sales show up.  

U.S. retailers raked in a record 7.9 billion dollars in online sales, showing a growth of 17.9 percent when compared with last year, according to Adobe Analytics, and those numbers aren’t even from the designated online sales day. The so-called Cyber Monday is expected to drive about 6.6 billion dollars in internet sales, thereby marking the largest U.S. online shopping day in history.

Still, shoppers still line up outside their favorite stores to splurge with the raging discounts. “The fact that shopper visits remained intact on Black Friday illustrates that physical retail is still highly relevant and when done right, it is profitable”; said Brian Field, ShopperTrak’s senior director of advisory services.

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